How to market your plumbing business through ad words
Without the proper ad words campaign your plumbing business is bleeding money at an alarming rate. There are many aspects to running an adwords campaign from your website itself to the keywords you are targeting and also running multiple ad's.
Your Website:
Plumber Madison WI currently does an adwords campaign that is very effective. The one thing they did was create multiple pages on their website for multiple keyword phrases. Why did they do this? The main reason is to reduce there bidding costs. Adwords will charge you if the content is not relevant to the keywords you want. So you build multiple pages of your website around multiple keywords making those pages targeted to those keywords.
Keywords:
Choosing the right keywords can be difficult and confusing. First consider location. If someone just types in Plumber this is a very costly and broad search, and will cost you the most. Secondly these are probably not your type of customers. These could be people wanting to become a plumber, researching "do-it-yourself" tips and much more.
Try to focus on keywords such as Plumber Madison WI, Madison Plumber, and Plumbing Madison WI. This will allow you to focus on people looking for plumbers within the Madison, WI area. This helps narrow down your field and let you find a better mor qualified prospect.
Multiple ads:
Remember those multiple ad's we made. Now make sure those ad's match the keywords that are linking to your site. If you are linking Madison Plumber make sure that goes to the page that has that keyword in it. This way it keeps your cost low.
This is just a small aspect of what goes into a plumber website I hope this helps.